Content Management Systems
Monday, July 26th, 2010The goal of a content management system (CMS) is to control a site’s content – text, pictures, links, ads, videos, and more – in one single application.
Normally in CMS, after user logs in, they can easily add,update, and delete content, as well as control the templates that drive the presentation of the site. The software runs on the server, is tied to a database, and is written with several-side language like PHP, ASP.NET,Cold Fusion, Ruby on Rails, or Python.
Our Orlando SEOteam of believes that creating search engine friendly URLs becomes challenging and requires more forethought when developing a dynamic web site. A dynamic website with poorly architecture URLs presents numerous problems for a search engine. On the other hand, search engine friendly URLs containing relevant keywords may both increase search engine rankings, as well as prompt a user to click them. There are many ways to improve URLs with regard to index-ability as well as aesthetics. This typically involves eliminating any unnecessary parameters, and/or obscuring the dynamic parameters using keyword-rich static URLs.URL rewriting is done differently depending on the server-side technology employed for a web site.
Our Orlando InternetMarketing team believes that a web site’s architecture is the base of all future search engine marketing efforts. The content rests on top of it. The contents are presented in template or theme; our Orlando Graphic design team specializes in preparing web layout to be used in CMS template design. There are literally hundreds of CMSs, many of them free and open source as below.
WordPress
A blog is a basic example of a CMS. The author logs in, writes a post and clicks “publish”. WordPress embodies that simplicity, it is free, has a shallow learning curve, and boasts an impressive library of plug-ins.
Text pattern
Once known as a blogging platform, Text pattern has expanded into a true CMS designed to manage all aspects of a corporate website. Administrations can control contributing author’s permission levels and the extensible templating system allows for a range of architectural possibilities. Nontechnical authors also praise its elegant and easy-to-use back-end system. Like WordPress,Text pattern is free and boasts a dedicated community.
Drupal
Drupal is another free CMS but it offers a very deep set of functionality far beyond the scope of WordPress or Text Pattern. It was designed from the get-go to be enterprise ready, and it offers a considerable range of modules, including simple blogging,integrated forums, user registration, statistics packages and more. It is free but demands a much higher learning curve.
Joomla
Joomla is free open source CMS. In addition to Joomla’s robust native feature set there are numerous free and commercial plug-ins are available touse. This vast array of extensions makes it possible to deploy a joomla system that can do almost anything you require, from chat rooms, to online auctions,to classified ads, to inventory management. Our Orlando Web design team has expertise in making Joomla template design that helps to customize look and feel of Joomla site.
Being a leading Orlando Advertising agency we believe that CMS dramatically reduce the maintenance costs for large and small Web sites alike. By organizing all of the content in a database and separating it as much as possible from the presentation aspects and the program code, much greater administrative flexibility is available through a CMS than most other methods of Web site deployment.
