Category Archives: website maintenance

Content Management Systems

The goal of a content management system (CMS) is to control a site’s content – text, pictures, links, ads, videos, and more – in one single application.

Normally in CMS, after user logs in, they can easily add,update, and delete content, as well as control the templates that drive the presentation of the site. The software runs on the server, is tied to a database, and is written with several-side language like PHP, ASP.NET,Cold Fusion, Ruby on Rails, or Python.

Our Orlando SEOteam of believes that creating search engine friendly URLs becomes challenging and requires more forethought when developing a dynamic web site. A dynamic website with poorly architecture URLs presents numerous problems for a search engine. On the other hand, search engine friendly URLs containing relevant keywords may both increase search engine rankings, as well as prompt a user to click them. There are many ways to improve URLs with regard to index-ability as well as aesthetics. This typically involves eliminating any unnecessary parameters, and/or obscuring the dynamic parameters using keyword-rich static URLs.URL rewriting is done differently depending on the server-side technology employed for a web site.

Our Orlando InternetMarketing team believes that a web site’s architecture is the base of all future search engine marketing efforts. The content rests on top of it. The contents are presented in template or theme; our Orlando Graphic design team specializes in preparing web layout to be used in CMS template design. There are literally hundreds of CMSs, many of them free and open source as below.

A blog is a basic example of a CMS. The author logs in, writes a post and clicks “publish”. WordPress embodies that simplicity, it is free, has a shallow learning curve, and boasts an impressive library of plug-ins.

Text pattern
Once known as a blogging platform, Text pattern has expanded into a true CMS designed to manage all aspects of a corporate website. Administrations can control contributing author’s permission levels and the extensible templating system allows for a range of architectural possibilities. Nontechnical authors also praise its elegant and easy-to-use back-end system. Like WordPress,Text pattern is free and boasts a dedicated community.

Drupal is another free CMS but it offers a very deep set of functionality far beyond the scope of WordPress or Text Pattern. It was designed from the get-go to be enterprise ready, and it offers a considerable range of modules, including simple blogging,integrated forums, user registration, statistics packages and more. It is free but demands a much higher learning curve.

Joomla is free open source CMS. In addition to Joomla’s robust native feature set there are numerous free and commercial plug-ins are available touse. This vast array of extensions makes it possible to deploy a joomla system that can do almost anything you require, from chat rooms, to online auctions,to classified ads, to inventory management. Our Orlando Web design team has expertise in making Joomla template design that helps to customize look and feel of Joomla site.

Being a leading Orlando Advertising agency we believe that CMS dramatically reduce the maintenance costs for large and small Web sites alike. By organizing all of the content in a database and separating it as much as possible from the presentation aspects and the program code, much greater administrative flexibility is available through a CMS than most other methods of Web site deployment.

Web Maintenance – Compatibility Mode

Creating your own website used to be a time-consuming endeavor. But today, there are lots of online companies that provide simple templates so thateven a computer-novice can get a site up and running within one day.

So that means, once you get your website up and running, you can sit back and relax, right?


Creating a website is just the beginning. Maintaining a website is a whole different ballgame.

Orlando graphic design company recommends four points to consider when deciding whether or not to manage your own website maintenance,or outsource the job to a professional.

#1 – Usability

The key to a successful website involves usability. Not only should your site be attractive and easy to use, it must be free from spelling and grammatical errors. Visitors to your site should be able to access what they need in as few clicks as possible.

#2 – Security

Data security breaches are a serious problem for companies, large and small. It’s important to do whatever you can to protect your website’s data and client information. Orlando ad agency suggests various methods to ensure your website’s security,including installing anti-viral software and running it frequently, turning on or installing a firewall, and securing your wireless network.

#3 – Time

When it comes to online marketing, many people take the “Field of Dreams” attitude – “if you build it,they will come.” The truth is, that attitude only works in the movies. If you think visitors will flock to your website to buy your products or services immediately after the site is set up,you’re sadly mistaken. There are millions of websites on the Internet, all competing for attention. In order to stand out from your competitors,,the Orlando advertising agency, advocates that your site be updated frequently with new content to attract search engines, and new visitors.

#4 – Growth

Imagine that your website is attracting new visitors every day. Do you have a program in place to nurture these visitors, so that they become paying customers? Think about how much time gets taken up each day with sales calls. What happens when you start getting hundreds of leads per day, or even thousands, from your website? How will you be able to handle the influx of new business, and still maintain quality service to your existing customers?

These are just a few of the issues you need to consider before deciding whether or not you should outsource your website maintenance to a professional firm. Some people have no problem managing their company’s website, in addition to their other duties at the firm. But if you’d rather spend your time building your business than managing the company website, let Orlando web design company take the workload off your shoulders!

Contact Orlando advertising agency, for all your web development needs, from website design to graphic design, and all the work inbetween.

By, Gloria Rand

Recommended reading:

  • the essentials of content management – how many pages does your website have? five? 10? 40? the truth is, the more pages that you have, the more expensive and time consuming your website updates will get if your site isn't properly setup for content management. …

  • Cost Effective Search Engine Optimisation Scotland UK Hobo – Separating design and aesthetic from functionality is the cornerstone of a sustainable solution. I have certainly learned my lesson to do so over the years. To push your point further, using a content management system is also a great time and money saver as it allows a user to separate design and content even further.

  • The True Costs of Designing Your Own Website Vandelay Design Blog – Updated regularly with articles, resources, and inspiration for web designers.

  • dynamic targeting and personalization in your email marketing – marketing musts logo in email marketing, targeting every electronic communication to each specific customer's interests makes it easier for them to buy from you. researchers at listrak have proven that customizing a newsletter and …

  • General Website Design Content Management System And SEO Blog – Merry Christmas “> At JVF Consulting, we are getting into the holiday spirit early. With all the goodies arriving at the office our team has been stuffing themselves with candy and popcorn practicing for the big day. As 2008 comes to a close, we would like to wish you a Happy Holiday season and remind you that our offices will be closed from December 24th 2008 to January 2nd 2009.