The goal of a content management system (CMS) is to controla site’s content – text, pictures, links, ads, videos, and more – in one singleapplication.

Normally in CMS, after user logs in, they can easily add,update, and delete content, as well as control the templates that drive thepresentation of the site. The software runs on the server, is tied to adatabase, and is written with several-side language like PHP, ASP.NET,ColdFusion, Ruby on Rails, or Python.

 Our Orlando SEOteam of believes that creating search engine friendly URLs becomes challengingand requires more forethought when developing a dynamic web site. A dynamic website with poorly architected URLs presents numerous problems for a searchengine. On the other hand, search engine friendly URLs containing relevant keywordsmay both increase search engine rankings, as well as prompt a user to clickthem.  There are many ways toimprove URLs with regard to index-ability as well as aesthetics. This typicallyinvolves eliminating any unnecessary parameters, and/or obscuring the dynamicparameters using keyword-rich static URLs.URL rewriting is done differentlydepending on the server-side technology employed for a web site.

Our Orlando InternetMarketing team believes that a web site’s architecture is the base of allfuture search engine marketing efforts. The content rests on top of it. Thecontents are presented in template or theme; our Orlando Graphic design teamspecializes in preparing web layout to be used in CMS template design. Thereare literally hundreds of CMSs, many of them free and open source as below.

Wordpress
A blog is a basic example of a CMS. The author logs in, writes a post andclicks “publish”. Wordpress embodies that simplicity, it is free, has a shallowlearning curve, and boasts an impressive library of plug-ins.

Textpattern
Once known as a blogging platform, Textpattern has expanded into a true CMSdesigned to manage all aspects of a corporate website. Administrations cancontrol contributing author’s permission levels and the extensible templatingsystem allows for a range of architectural possibilities. Nontechnical authorsalso praise its elegant and easy-to-use back-end system. Like WordPress,Textpattern is free and boasts a dedicated community.

Drupal
Drupal is another free CMS but it offers a very deep set of functionalityfar beyond the scope of WordPress or TextPattern.  It was designed from the get-go to be enterprise ready, andit offers a considerable range of modules, including simple blogging,integrated forums, user registration, statistics packages and more. It is freebut demands a much higher learning curve.

Joomla
Joomla is free open source CMS. In addition to Joomla’s robust nativefeature set there are numerous free and commercial plug-ins are available touse. This vast array of extensions makes it possible to deploy a joomla systemthat can do almost anything you require, from chat rooms, to online auctions,to classified ads, to inventory management. Our Orlando Web design team hasexpertise in making Joomla template design that helps to customize look andfeel of Joomla site.

Being a leading OrlandoAdvertising agency we believe that CMS dramatically reduce the maintenancecosts for large and small Web sites alike. By organizing all of the content ina database and separating it as much as possible from the presentation aspectsand the program code, much greater administrative flexibility is availablethrough a CMS than most other methods of Web site deployment.

Creating your own website used to be a time-consuming endeavor. But today, there are lots of online companies that provide simple templates so thateven a computer-novice can get a site up and running within one day.

So that means, once you get your website up and running, you can sit back and relax, right?

Wrong.

Creating a website is just the beginning. Maintaining a website is a whole different ballgame.

Orlando graphic design company Yuppify.com recommends four points to consider when deciding whether or not to manage your own website maintenance,or outsource the job to a professional.

#1 – Usability

The key to a successful website involves usability. Not only should your site be attractive and easy to use, it must be free from spelling and grammatical errors. Visitors to your site should be able to access what they need in as few clicks as possible.

#2 – Security

Data security breaches are a serious problem for companies, large and small. It’s important to do whatever you can to protect your website’s data and client information. Orlando ad agency Yuppify.com suggests various methods to ensure your website’s security,including installing anti-viral software and running it frequently, turning on or installing a firewall, and securing your wireless network.

#3 – Time

When it comes to online marketing, many people take the “Field of Dreams” attitude – “if you build it,they will come.” The truth is, that attitude only works in the movies. If you think visitors will flock to your website to buy your products or services immediately after the site is set up,you’re sadly mistaken. There are millions of websites on the Internet, all competing for attention. In order to stand out from your competitors, Yuppify.com,the Orlando advertising agency, advocates that your site be updated frequently with new content to attract search engines, and new visitors.

#4 – Growth

Imagine that your website is attracting new visitors every day. Do you have a program in place to nurture these visitors, so that they become paying customers? Think about how much time gets taken up each day with sales calls. What happens when you start getting hundreds of leads per day, or even thousands, from your website? How will you be able to handle the influx of new business, and still maintain quality service to your existing customers?

These are just a few of the issues you need to consider before deciding whether or not you should outsource your website maintenance to a professional firm. Some people have no problem managing their company’s website, in addition to their other duties at the firm. But if you’d rather spend your time building your business than managing the company website, let Orlando web design company Yuppify.com take the workload off your shoulders!

Contact Orlando advertising agency, Yuppify.com for all your web development needs, from website design to graphic design, and all the work inbetween.

By, Gloria Rand

Recommended reading:

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• Cost Effective Search Engine Optimisation Scotland UK Hobo – Separating design and aesthetic from functionality is the cornerstone of a sustainable solution. I have certainly learned my lesson to do so over the years. To push your point further, using a content management system is also a great time and money saver as it allows a user to separate design and content even further.

• The True Costs of Designing Your Own Website Vandelay Design Blog – Updated regularly with articles, resources, and inspiration for web designers.

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• General Website Design Content Management System And SEO Blog – Merry Christmas “> At JVF Consulting, we are getting into the holiday spirit early. With all the goodies arriving at the office our team has been stuffing themselves with candy and popcorn practicing for the big day. As 2008 comes to a close, we would like to wish you a Happy Holiday season and remind you that our offices will be closed from December 24th 2008 to January 2nd 2009.