The goal of a content management system (CMS) is to controla site’s content – text, pictures, links, ads, videos, and more – in one singleapplication.

Normally in CMS, after user logs in, they can easily add,update, and delete content, as well as control the templates that drive thepresentation of the site. The software runs on the server, is tied to adatabase, and is written with several-side language like PHP, ASP.NET,ColdFusion, Ruby on Rails, or Python.

 Our Orlando SEOteam of believes that creating search engine friendly URLs becomes challengingand requires more forethought when developing a dynamic web site. A dynamic website with poorly architected URLs presents numerous problems for a searchengine. On the other hand, search engine friendly URLs containing relevant keywordsmay both increase search engine rankings, as well as prompt a user to clickthem.  There are many ways toimprove URLs with regard to index-ability as well as aesthetics. This typicallyinvolves eliminating any unnecessary parameters, and/or obscuring the dynamicparameters using keyword-rich static URLs.URL rewriting is done differentlydepending on the server-side technology employed for a web site.

Our Orlando InternetMarketing team believes that a web site’s architecture is the base of allfuture search engine marketing efforts. The content rests on top of it. Thecontents are presented in template or theme; our Orlando Graphic design teamspecializes in preparing web layout to be used in CMS template design. Thereare literally hundreds of CMSs, many of them free and open source as below.

Wordpress
A blog is a basic example of a CMS. The author logs in, writes a post andclicks “publish”. Wordpress embodies that simplicity, it is free, has a shallowlearning curve, and boasts an impressive library of plug-ins.

Textpattern
Once known as a blogging platform, Textpattern has expanded into a true CMSdesigned to manage all aspects of a corporate website. Administrations cancontrol contributing author’s permission levels and the extensible templatingsystem allows for a range of architectural possibilities. Nontechnical authorsalso praise its elegant and easy-to-use back-end system. Like WordPress,Textpattern is free and boasts a dedicated community.

Drupal
Drupal is another free CMS but it offers a very deep set of functionalityfar beyond the scope of WordPress or TextPattern.  It was designed from the get-go to be enterprise ready, andit offers a considerable range of modules, including simple blogging,integrated forums, user registration, statistics packages and more. It is freebut demands a much higher learning curve.

Joomla
Joomla is free open source CMS. In addition to Joomla’s robust nativefeature set there are numerous free and commercial plug-ins are available touse. This vast array of extensions makes it possible to deploy a joomla systemthat can do almost anything you require, from chat rooms, to online auctions,to classified ads, to inventory management. Our Orlando Web design team hasexpertise in making Joomla template design that helps to customize look andfeel of Joomla site.

Being a leading OrlandoAdvertising agency we believe that CMS dramatically reduce the maintenancecosts for large and small Web sites alike. By organizing all of the content ina database and separating it as much as possible from the presentation aspectsand the program code, much greater administrative flexibility is availablethrough a CMS than most other methods of Web site deployment.