Internet Marketing Article – Compatibility Mode
Search engine optimization, or SEO for short, is a means of enabling a website to achieve a high rank on a search engine results page. The process involves creating keyword-rich content in the website’s copy, including headlines and subtitles, as well as in the HTML meta tags that the search engine “spiders” read.
Some people argue that SEO is not important. They say websites only need high quality content to attract attention from the search engines, and to gain new visitors. Orlando web design company Yuppify.com acknowledges that good content is important, but notes that certain SEO techniques can be employed successfully to help a website improve its search engine ranking.
There are two types of search engine optimization that people practice, commonly known as “Black Hat” and “White Hat.” Black Hat practices usually involve something called “keyword stuffing,” in which multiple keywords are repeated in the content of the page and in the meta tags in the website’s source code.
For example, a website that’s been stuffed with keywords might feature aweb page that reads like this: Our black sweaters are the best black sweaters available at a black sweater store.
As you can see, the keyword that’s being optimized is “black sweaters.” But it’s more than likely that a person searching online for a black sweater will leave this site immediately, since the copy is not written with the customer’s needs in mind.
“Black hat” practices have yielded high rankings for websites in the past, but are now frowned upon by the major search engines, such as Google and Yahoo. Yuppify.com, the Orlando graphic design firm, says search engines want content that appeals to a site visitor. That’s why they prefer “White Hat” SEO practices, where keywords are included in the online content and meta tags in a way that makes sense to the website visitor.
There are two basic methods involved in Search Engine Optimization:
Internal SEO: In Internal SEO, search engines use software programs known as algorithms or more commonly, “spiders” to study a website’s content. These algorithms “crawl” through a website looking for information to try to understand the content. But, Florida advertising agency Yuppify.com notes that there are limitations. Search engines can’t interpret a picture, or determine whether or not a design is attractive. Those are subjective qualities that software programs can’t understand. However, search engines can read the language written on the website, and understand basic concepts such as where a headline is on the page, what font style and size is being used for the words, etc.
Internal SEO involves the following strategies:
- Site Analysis
- Keyword Research
- Competition Research
- Web Page Titles
- Meta Tag Descriptions
- Sitemap Creation & Submission
- Website Layout, including its content relevance
- Page Links, Alt tags, Hyperlinks
- HTML Validity
- Website Accessibility
External SEO: With external SEO, search engines take notice of a web site’s inbound links or backlinks, to help determine a site’s ranking. Backlinks are links from other websites that link back to your site. These links can be from directories, article sites, blogs, or social networks. Orlando advertising agency Yuppify.com cautions that not all backlinks are created equal. Search engines reward your website with a higher ranking if your backlinks are relevant to your content. Essentially, these links act as “votes.” The higher quality ‘vote’ your site receives, the better chance your site will have of receiving a higher search engine ranking.
Contact Orlando advertising agency, Yuppify.com for all your web development needs, from website design to graphic design, and all the work in between.
By: Gloria Rand
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