Creating your own website used to be a time-consuming endeavor. But today, there are lots of online companies that provide simple templates so thateven a computer-novice can get a site up and running within one day.
So that means, once you get your website up and running, you can sit back and relax, right?
Creating a website is just the beginning. Maintaining a website is a whole different ballgame.
Orlando graphic design company Yuppify.com recommends four points to consider when deciding whether or not to manage your own website maintenance,or outsource the job to a professional.
#1 – Usability
The key to a successful website involves usability. Not only should your site be attractive and easy to use, it must be free from spelling and grammatical errors. Visitors to your site should be able to access what they need in as few clicks as possible.
#2 – Security
Data security breaches are a serious problem for companies, large and small. It’s important to do whatever you can to protect your website’s data and client information. Orlando ad agency Yuppify.com suggests various methods to ensure your website’s security,including installing anti-viral software and running it frequently, turning on or installing a firewall, and securing your wireless network.
#3 – Time
When it comes to online marketing, many people take the “Field of Dreams” attitude – “if you build it,they will come.” The truth is, that attitude only works in the movies. If you think visitors will flock to your website to buy your products or services immediately after the site is set up,you’re sadly mistaken. There are millions of websites on the Internet, all competing for attention. In order to stand out from your competitors, Yuppify.com,the Orlando advertising agency, advocates that your site be updated frequently with new content to attract search engines, and new visitors.
#4 – Growth
Imagine that your website is attracting new visitors every day. Do you have a program in place to nurture these visitors, so that they become paying customers? Think about how much time gets taken up each day with sales calls. What happens when you start getting hundreds of leads per day, or even thousands, from your website? How will you be able to handle the influx of new business, and still maintain quality service to your existing customers?
These are just a few of the issues you need to consider before deciding whether or not you should outsource your website maintenance to a professional firm. Some people have no problem managing their company’s website, in addition to their other duties at the firm. But if you’d rather spend your time building your business than managing the company website, let Orlando web design company Yuppify.com take the workload off your shoulders!
Contact Orlando advertising agency, Yuppify.com for all your web development needs, from website design to graphic design, and all the work inbetween.
By, Gloria Rand
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